I vividly recall a meeting several years ago with one of my executive coaching clients when we were about two weeks into our working relationship. She walked into the room, obviously very excited to share something with me. She placed a two-page document on the table between us and declared: “I want to discuss mission statements today!” It was clear that these pages represented hers. She then asked me to share my own mission statement before we discussed hers and my client eagerly took out her notebook to write down what she assumed would be a lengthy description of my own mission statement.
“It is only two words, so there is no need to take notes.” I said, much to her bewilderment.